By introducing the new service UberEats the company will no longer drive you to lunch, but rather bring your lunch to you.
Uber has run pilot programs in Barcelona and Los Angeles and next week it intends to introduce its food delivery service in Chicago and New York. The delivery service will pick up your lunch on weekdays and your brunch on weekends in only ten minutes or less.
On Monday in New York UberEats offered two lunchtime meals, a spring salad and a sandwich to people who live in midtown Manhattan. In a blog post the company said that the meal offer will change every day. The food comes from well-known restaurants such as Mighty Quinn, American Cut, Num Pang and Sweetgreen in New York and DMK Burger Bar, Cemitas and XOCO in Chicago.
With this new delivery service Uber enters in competition with Seamless, the food ordering app. Moreover the company has also tested a courier service called UberRush in Manhattan and a delivery service for household items which was tested in Washington. At first it was called Cornerstore, but its name was changed to UberEssentials. Around the Super Bowl Uber even delivered puppies on demand in a promotion.
The menu is limited to two items a day. So is the range: in Chicago the range covers the Loop and River North and in New York the range is between 14th and 40the streets. You can use the app if you are within that area between 11 AM and 2PM. All you have to do is select EATS from the Uber app and order a meal. An Uber driver will bring it to you in less than 10 minutes. UberEats has its own devoted drivers.
The lunch prices are between $9 and $12 and dinner prices range from $10 to $15. The delivery fee is $4 in New York City and $3 in Chicago irrespective of the number of meals which are ordered.
Travis Kalanick, Uber CEO hinted at such delivery services ever since 2013, when he remarked:
“Once you’re delivering cars in five minutes, there are a lot of things you can deliver in 5 minutes.”
The company says that the feedback was extremely positive. Drivers too enjoy this new service because it is a new way to earn more using the Uber platform. It is yet not clear what sort of incentive the company offers its drivers for the UberEats service.
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