Have you ever thought: “Hey, my phone isn’t running too smoothly for those 4GBs or RAM that I have. Something is wrong”? Well, you were right. Apparently there are some ads in apps that slow your phone but are never shown. At all. Why is this?
It’s all a big scam. Obviously. Why else would apps pretend to show ads but not show them?
It’s all in the numbers. The mentality of getting an app is pretty simple. People are usually drawn aback when an app has one too many ads. So, naturally, app designers will want to have less ads. No? An app with ads can easily become ads with an app. We’ve seen this happening.
So, how to get rid of the ads, but still make the money? Easy-peasy. There are two ways. One is more honorable, the other not.
Some, or the great majority of those making apps have opted for the “remove-ads” option, which lets users pay a small fee in exchange for an ad free app, ensuring that the ads don’t get in the way of their experience.
Others have gone for having the app originally cost a small amount of money. This has the advantage that there is no need for further programing to make the ads fit, as there is no more need for ads to provide revenue for the app designers. The drawback here is that people are less likely to get apps that cost money (although this is becoming less and less the case).
But let’s get to the point. 15% all apps load ads in the background. Ads that are never displayed. This uses up phone data of up to 2GB per day. And unnecessarily loads up your RAM. These are images and videos for which advertising companies pay, yet the app designers are running a scam to get the money, but not show the ads. Tsk-tsk.
The investigation was run by Forensiq, a fraud detection firm for ads. 13% of the ads served by these apps were not shown. The test was done across all three major operating systems: Android, iOS for apple, as well as Windows Phones. These apps are strictly forbidden from all three app stores, Google Play, App Store, as well as the Windows Store.
The researchers behind the fraud investigation say that the best way to protect your phones from these nasty apps is to completely deny all apps about which you are uncertain the possibility of going online.
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