Monetizing and gaining serious profits from ad campaigns has proved to be very beneficial for business growth in the case of the most prolific tech companies. Google, for instance, invests zillions to develop new ways by which marketers and advertisers all over the world can use the generous virtual space offered by the search engine, to sell their products and reach their public.
This is actually the new way of making business nowadays, with an important number of offline businesses shifting to virtual presence only, as tech companies invest in tools that can be used for sales oriented purposes, hence serious money making.
Given the most successful example, Instagram now rolls out some features that offer advertisers some very powerful ways to promote their products and pay the social photo sharing hub the price of their exposure.
If you thought that your ephemeral moments captured in beautiful pictures are not a question of profits but more a matter of sharing and caring, now it’s time to think twice. In between posting photos of your fancy Instagram tone filtered brunch into the wild or selfies showing your best angle, Instagram wants you to take a moment to buy this or that.
The social media trend has reached Instagram also, that wants you to spend money on products they are set to advertis. Isntagram advertisments will also invite you to sign up for websites they will partner with, or install apps.
However, their advertising features will be calibrated on user’s experience and interests. The ads won’t push any product but Instagram would rather break out the mounds of data gleaned from tracking how people spend their time on the app, to pick products and services Instagram filters as appropriate and enjoyable for you.
What’s not enjoyable at all is the advertising over stuffing that makes our lives limited by barriers of consumption. And the brave new world unfolds in advertisements tailored exactly for your tastes, desires and expectations, with advertisers holding access to information about your location. Instagram offers the option for businesses to aim their messages at particular zip-codes, along with already set filters for gender, age and country that already appear on Instagram.
The greatest change Instagram users will be exposed is be the new format, known as “action-oriented”. You are surely familiar with the call-to-action term in advertising, defined by those manipulative buttons that instigate you to “shop now”, “subscribe” or “learn more”. These kinds of buttons will slowly unfold on Instagram as well and they will appear as buttons below an image. You will thus be able to buy a product, install and app or sign up for a particular service.
So prepare for a new advertising charade to take place on a new social platform, and get ready to buy now, subscribe, or learn more about how to spend money for futile consumption, directly from Instagram.
Image Source: abaadvertising.com