Amazon is taking yet another step out of the computer and into our homes, specifically in your kitchen, storage room and medicine cabinet. After launching its Dash buttons earlier this year, the US’s biggest online retailer has decided to double down on its supply.
The Dash devices are the next-best thing when it comes to ordering products with the push of a button – literally. Tiny gadgets connected to the Internet, Amazon’s products allow customers to make new orders and have them shipped at their doorstep. You need a new Tide detergent? With Amazon Dash, all you have to do is press the button.
Back in March when Amazon first started offering the buttons, they were by invite only and on a limited basis. But according to the announcement released on Wednesday, Amazon is set on having the device as a permanent feature, allowing access to the Dash buttons to all its US Prime members.
Moreover, the retailer has also expanded the offer of products with 11 more, adding up to a total lineup of 29 brands, including buttons to order Mrs. Meyer’s cleaning products, Ziploc bags, and Dixie disposable tableware. With such a wide range of brands, customers can currently order by buttons from more than 500 products.
In an interview, Daniel Rausch, Amazon’s head of product management, said that the Dash buttons are no longer an experiment. The announcement is proof that the product has been successful and the company is looking to scale and improve it.
Plenty of payment options have been tested – including a preposition of offering buttons for free – but Amazon has finally set up a price: $4.99 for a Dash button, but with a tweak: after the first purchase, that money is reimbursed back to customers.
The Dash button might do wonders for the company, reminding customers to buy more products just like a brick-and-mortar store would do. What it lacks in those, Amazon usually compensates with its great presence in the online realm, but the buttons are tiny reminders that will definitely increase sales.
When asked about the possibility of this being a sales strategy, Rausch simply stated that the Dash button was created out of desire of making people’s lives easier. Ordering goods is about to get really lazy with Amazon’s initiative of bringing the Dash technology to other companies’ products. And while that works for users, it definitely works for Amazon as well.
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