Amazon’s Prime Music takes over the UK. The fresh music streaming service has been launched in the UK, where it rivals the other two big streaming services, Apple Music and Spotify. It seems that this is a brand new internet battlefield over which the giants of the web will battle.
Having launched in the US one year ago, the music service has seen a steady but consistent rise. Now, with its launch in the UK, Amazon hopes to see an ever more dramatic rise.
Amazon Prime Music has an inherent advantage over other streaming services. Mainly, the fact that it is a Prime. You may know that Amazon Prime offers a wide range of services. Started 10 years ago in the US and three years later in the UK, the service offered free shipping within two day. Fast forward to the present, and Amazon Prime also has video streaming, e-book lending as well as cloud storage.
For all these services, the price is just $99 in the US, or £79 in the UK. People of London also have one hour delivery for nearly 10 thousand products. So you can easily see why in England one would more readily choose the service from Amazon instead of Apple Music. The latter costs just about £40 more, totaling at £120. This is only for Music, mind you.
So, Amazon is really going for more with less, essentially.
That’s Amazon Instant Video, Prime Now, the full Kindle library for loans, as well as Amazon Cloud Drive.
Still, there are drawbacks to this as well. Mainly, you won’t be able to benefit from Apple’s insanely big music library. But, Amazon argues, that is not such a big problem since they have most major artists anyone would want.
For example, you can’t but Taylor Swift’s latest effort, 1989, which is now available on Apple Music – albeit it had a rowdy start. And there are no songs form UMG, or Universal, which I’m sure is a really big drawback for many, and a lost battle that will cost Amazon immensely.
To lure Universal, as well as other music groups to their service, Amazon has presented a statistic for the US version which showed that two thirds of the Prime Music users have subsequently bought music via Amazon. And this includes not only downloads, but also CD and vinyl versions.
Amazon claims that in its first year, Prime Music has grown by 50%.
Image source: telegraph.co.uk