A lot of rumors surround Apple’s potential projects nowadays, so it’s no surprise that a new one has reached the media’s attention last week. According to a tech analyst from Global Equities Research, there’s a high chance the company is working on a head-up display that would project information for drivers on the road.
Even though this type of technology is typically used by aircraft pilots, analyst Trip Chowdhry believes it could also be the next type of “device” that Apple would focus on, after the iPhone, iPad and the Apple Watch have already revolutionized their respective fields.
Wired with sensors, the futuristic curved-glass screen could become entirely gesture-controlled, as a car’s windshield is not a limited application – it could also be used for a TV, for example.
Apple declined to comment on the matter, and Chowdhry himself discouraged fans from holding their breath until this project would become reality. The head-up display – or HUD – is a mere potential direction in which the company could choose to go in.
It’s also important to keep in mind that Apple’s “secret innovations” are regularly brought to the media’s attention, often by “secret source,” so every bit of news that isn’t confirmed by the tech company should be taken with a grain of salt. Moreover, this isn’t the first time Chowdhry was wrong in launching rumors about a new device that Apple is working on.
But if Apple would indeed be working on a head-up display, it could launch the $660 billion giant into an industry full of big-shot car manufacturers and tech firms – in addition to strengthening the idea that Apple is looking to have a stake on the world’s roads.
Previous evidence of this happening was fueled by Apple’s hiring of auto-industry engineers; furthermore, sightings of Apple-leased camera-mounted cars have also emboldened the conviction that the company is definitely interested in building its own car.
Even though the rumors kept on coming, Apple has remained silent as a grave about any investment in the car-making business. The only thing we have to go on is the fact that Jeff Williams, Apple’s executive, called the car the “ultimate mobile device,” a space where the tech firm surely wants to be in.
So far, the CarPlay infotainment system has be the sole evidence that Apple is looking into the four-wheeled world, a platform that allows the driver to plug in their iPhone and play music via the iOS-style menu that appears on their car’s dashboard display.
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