The market could expand soon enough for casual gamers, as Apple TV might have an eye on gaming and that could potentially result in an entirely new platform for customers all over the world to enjoy. However, it remains to be seen with who it will compete.
Sony’s PlayStation 4 and Microsoft’s Xbox One have been nearly all tied up in a race since their release, with one gaining ground on the other, only to see the lead changed not a month later in sales. With high performing hardware and stunning graphics, it’s difficult for others to compete, and their reported rival, Nintendo, has felt the harsh reality of that truth.
The Wii U has fallen sluggishly behind the power houses that have taken over the industry, but it has also been mentioned by the company’s late CEO, Satoru Iwata, that Nintendo never planned on competing with the gaming giants in the first place. Instead, it was their aim to create more family-oriented games, with colorful characters, soulful storylines and fun gameplay to be enjoyed by all ages.
However, if the PlayStation 4 and the Xbox One are not Wii U’s true rivals, perhaps Apple TV might be upon its release. According to Jan Dawson, a chief analyst at Jackdaw Research, Apple might create a new category in gaming and be warmly welcomed into the living room of casual gamers that want to break away from the intense action and realistic graphics of the more performing consoles.
It could be said that it had been Nintendo’s job so far to create that sort of family entertainment that does not feature the brooding heroes and explosive action. However, speculations have it that Apple might be stepping on their toes soon enough, or at least curiously prodding at the possibility of expanding into casual gaming.
Their iOS system has become a multi-billion dollar platform for well known mobile games, but they could be looking to expand into the even more highly profitable venue. According to Electronic Arts (EA) and 3DO founder, Trip Hawkins, Apple could become a “worthy candidate to win the family room in the next decade”.
That could mean trouble for Nintendo, but details have yet to be revealed about Apple’s platform capabilities. However, speculations have it that many of their console-like features will come incorporated with the Apple TV, now standing at a possible price of $150, due to better graphics power, an app to buy and download games, and a new remote that would be used as a controller.
All questioned will be answered on September 9th, when Apple is expected to make a presentation of their new device, and perhaps clue in the gaming community of a new possible platform.