Now described as a ‘flop’ ever since its release in April, Apple Watch sales are tanking, and yet… it’s still beating out its competition. Data surveys have shown the public’s interest in the Apple product has dramatically decreased during the last few months.
The company has not made any official statements or made any figures public, keeping true to their word that they will not be publishing the number of unit sales in their earnings reports. However, others have taken it upon themselves to analyze Apple’s success or failure by gathering information from big consumers who were willing to hand out their purchasing history.
A market research firm by the name of Slice has made estimations, stating that sales for Apple’s product iWatch have dipped to selling only 20,000 units a week from the outstanding number of 200,000 per day in the week after its release. The plunge in sales is therefore estimated to be at around 90%.
While the numbers might not be the most accurate and should not be taken as cold, hard facts, the firm makes some valid points into the matter. Figures show that iWatch might certainly in trouble, but history of Apple products should be taken into consideration as well.
Most of them, such as the iPod or tablets, skyrocket in sales during the holiday season, such as Christmas in the United States or Lunar Year in China. Unlike the others, Apple Watch was not made available during those crucial time periods where, historically, sales go up.
The worrying numbers have no way of being properly checked by professional financial analysts regardless, given that most have a tendency to be off by several millions. It’s difficult to track the sales without the aid of Apple themselves, especially if the data is gathered from markets such Amazon, Target, Best Buy or other third-parties retailers, who are not a major distributor of Apple Watch.
Most of the iWatch products have been sold online in the first three months of its release, directly from the company’s website, which makes the collected information all that more imprecise. The demographic is to be taken into account as well, as the gadget has gone far beyond a smartwatch and is more seen as an high-end accessory than your average smart device, not afforded by all.
Apple Watch is also still well in the lead in front of less expensive brands of smartwatches, such as FitBit, and the prices are not a fair comparison either. While an iWatch can cost somewhere between $350 and the luxurious $10,000 gold edition, the average costs of a FitBit device ranges in between $60 and $250.
In spite of the reported-on plummets in the market, Apple remains steady in confidence and claims that the responses to Apple Watch exceeded their expectations in every way regardless.