There have been some controversy and criticism surrounding the iWatch, and now, at $150, Swatch could give Apple a run for its money by possibly becoming a huge, affordable player on the market for wrist accessories. It has been some time since the Apple product has been released and it’s still receive critique.
Sales have reportedly been plummeting and found disappointing numbers, but in spite of it all, the iWatch still pulled way ahead of all its competition, defeating other such as FitBit and Xiaomi. Big contenders are still looming in wait, with Casio announcing their future smartwatch and now famous Swiss brand, Swatch, is joining the competition.
The Swatch company was founded in 1983, situated in Switzerland and has since gained a name for itself by producing timeless wrist-wearables world wide. The classic watchmaker is now moving forward with technology and threatening Apple’s stock value.
At a relatively low price of $150, the Swatch Sistem51 could pose a danger to the Apple watch on the market, starting with its modest price tag and wonderful simplicity. And, likely, the Swiss accuracy that their every product is known for.
The Apple timepiece has seen very disappointing reviews, ranging from being uncomfortable to wear, difficult to read or to use due to too many apps, to being far too expensive. The classic version starts at $600, with the cheaper sports versions available between $350 and $400. And there is, of course, the highly priced Edition, which can go between $10,000 and a whopping $12,000.
It’s quite clear why the product isn’t very accessible to everyone, in spite of statistics showing that more and more people are favoring their purchase of new gadgets instead of expensive clothes. Swatch Sistem51 is said to accommodate their needs, by providing them with an affordable price tag and innovating simplicity.
The $150 Swiss watch is made of precisely 51 parts, which is half less than the typical watch, reducing high-end luxury wrist accessories to what is basically the main purpose of an actual timepiece, to tell time. And the Swatch Sistem51’s battery will be entirely running and powered by your movements.
The 100% made Swiss watch already has been deemed “the coolest $150 watch in the world” and has received high praises, which means there’s trouble ahead for Apple watch. It’s cheaper than the average timepiece, innovative, simple and features Swiss precision.
In this day and age, 60% of the population between the ages of 16 and 34 years old believe that watches are no longer necessary with the popularity of smartphones, which makes it much less likely that they’ll be ready to spend hundreds of dollars on an Apple Watch.
There’s a need for more affordable watches that people are likely to buy in addition to their phones. Enter Swatch Sistem51.
Image source: gizmodo.com