Hey, we’re not the only ones saying this, but Facebook IS moving against YouTube. The numbers all agree. The YouTube partners are shaking with excitement to what is about to happen. Yes, it is on. YouTube now has a major competitor in the online video business.
This year’s recently ended VidCon has come at a perfect time to prove this. Apparently, at the YouTube sponsored convention, where, as would be expected, they themselves are also the main attraction, this year there was a bigger elephant in the room. And it was Facebook.
With Facebook’s new features like the pop-up feature for videos, the watch-later option, as well as its tweaking with its news feed algorithm so as to know which videos you prefer to watch, it is really obvious that the social media giant is beefing its muscles in front of YouTube.
It’s like we’ve been in a long term relationship, spanning ten long years, with YouTube. The network had the good fortune to be the Adam in the garden of the internet to our being Eve. And now, there is a snake here that’s trying to make us bite from the apple of Facebook videos. Sorry if the metaphor is confusing. It was the only one that came to mind.
But that’s in large the essence of the fight. And you might say that YouTube should have expected as much. Yet, it actually did. And it is fearlessly preparing to fend off any contenders to its throne. Susan Wojcicki, YouTube’s CEO, who was present at VidCon was posed a question as to her opinion on Facebook’s attack.
She valiantly responded that YouTube still represents the place of ultimate success for content creators of the world, and that no matter how many dangerous competitors enter the online video market, she does not see any immediate threat to YouTube’s dominance.
Still, for some creators, the move has already begun. The Young Turks of YouTube have seen the greatest of rises in views on Facebook. Their founder, Cenk Uygur, mentions their counts rising by 22 million in just a few months. At the start of this year it was at 2 million monthly views, then by March it was 6 and in April a whole 24 million.
On a more general note, the entire daily views on the whole of Facebook have risen from 1 billion views a day back in 2014 in September to a staggering 4 billion now. Facebook also has plans to include a “related” feature for videos, which will suggest to users according to their preferences.
Image source: techiebun.com