It’s been a while, but Facebook Mentions is extending to journalists in one of their many moves of competing against other live-streaming apps such as Persicope or Meerkat, and apparently, not only that.
With the redesign of Facebook Notes, it seemed the social media giant is attempting to draw in the attention of journalist and official publications more and more. It’s been obvious for a long time that the company is attempting to compete on any form of digital content, that has evolved from the common profiles, to videos, and many, many others.
It’s expanding on live streaming and lifting a beckoning finger to journalists at the same time, so Facebook Mentions is indeed killing two birds with one stone.
The iOS app has been previously allowed only to certain celebrities, such as actors, actresses and musicians to share their live content with their fans, but the platform is finally expanding to other public figures, who might have their own fan base of people interested in their streams.
Breaking news, for example, could be an excellent and common feature to hit your News Feed, bringing events live directly to your Facebook account from reporters or journalists you choose to follow. Everything will be quick, on hand, and enabled for replay once the stream itself is ended.
According to Vadim Lavrusik, product manager of Facebook Mentions, the app’s purpose is to offer a better experience for journalists while connecting to their readers and provide a genuine way of communicating with their fans. It’s not just for celebrities anymore to share latest tidbits, answer questions or generally share their opinions.
However, only verified journalists or public figures might take advantage of the feature, so those who wish to impart their opinions or live stream to their viewers need to apply through an online form for Facebook to verify that they are indeed either professionals or associated with a publication.
Those who pass will be able to choose with whom they share their live broadcasts, be it with the entire world or just their followers. The video will appear on their News Feed, which is quite appropriate for this particular situation of actually delivering news.
The app is likely bound to see some glitches and cause some problems, but it’s doubtful that Facebook is not keeping a watchful eye and will be updating potential issues that will be encountered on the way.
Will this ever be available for the average user? Perhaps. Facebook does seen quite keen on competing with mostly everyone for essentially anything.