After conquering pictures, videos and news, Facebook is looking into becoming big in music. That’s the purpose of Music Stories, a new discovery tool the social network has released for users to post 30-second snippets of their favorite albums and songs directly on their News Feed.
- Facebook launched Music Stories on November 5
- Users will be able to post their favorite music from Apple Music or Spotify
- Michael Cerda, director of Music Stories, hopes the product will attract more engagement
According to a blog post by Michael Cerda, director of Music Stories, Facebook has made it possible for users to post their preferred music from either Spotify or Apple Music, which will then be played within Facebook. Cerda added that users should expect other streaming services to be added soon, such as Pandora.
With Apple Music, users can choose to stream songs or purchase them directly from iTunes; Spotify allows music fans to add songs to their own library without having to jump off Facebook’s platform to do it.
With its world release date set on November 5, Music Stories is unfortunately available only for Facebook’s native iOS app; according to inside sources, Facebook is already working on rolling out the feature for both Android and desktop users. It’s easy to understand the strategy behind Music Stories.
As Cerda explained, constantly improving the user experience is designed to draw in more engagement, whether it’s the artists who share more music or just regular users. In the end, music should become an intrinsic part of Facebook.
Believe it or not, this is not the first time Facebook is taking a peek into the music world; back in 2011, the social network announced a discovery and streaming project in partnership with a variety of music startups. Users that connected their Facebook accounts to a music service could then post on their profiles the music they listened to.
If you haven’t heard of this project, that’s understandable, seeing that the idea wasn’t terribly popular or widely adopted. But Facebook hopes its user base is ready for a second and – fingers crossed – more successful try.
With Music Stories, users voluntarily post links to songs, which other users will be able to click on in order to listen; there is no autoplay like in the video feature, at least not for now, which is great seeing that it’s impossible for someone to appreciate the music tastes of all their Facebook friends.
Considering that music is one of the last media summits that Facebook has yet to conquer, Music Stories could be the beginning of the climb to victory. We believe in you, Zuckerberg!
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