Facebook’s latest dive into news comes in the form of a standalone app that is scheduled to launch next week. Called Notify, the news app will provide users with content from tens of media partners, such as CBS, Vogue, and the Washington Post.
- Facebook will launch Notify app next week which will send users news alerts
- Notify is Facebook’s second move into news following the Instant Articles feature
- Mobile advertising has generated Facebook $2.9bn in ad revenue in its second quarter
Mobile news is one of the most hunted online markets and Facebook knows it; the social network’s rival are Snapchat and Twitter, the 140-character platform that has also made recent endeavors towards growing its user base. Facebook’s Notify aims to bring the news more instantly to users via instant alerts about new stories from professional media outlets.
Media and publishing companies have a new touch point in their battle for drawing the attention of the smartphone generation. The new app is a follow-up for the positive feedback given by publishers and readers alike about Facebook’s Instant Articles, the feature that embed stories directly in its mobile app.
After months of testing, Instant Articles was rolled out to all iPhone users, as Facebook’s confidence in its news distribution grew. Thousands of articles are now published every day, with a promise that increased loading times will reach a vaster mobile audience, not just the ones with great internet connection.
Notify starts rolling out next week and it will feature rich content from the biggest names in the publishing business, including Mashable, Vogue, Billboard magazine, CNN the Washington Post and many more.
Mobile advertising is great – and it sure fills Facebook’s pockets – but the company has already conquered the summit with $2.9bn in ad revenue in its second quarter. Therefore, Facebook decided to renew its push into mobile news, a move in line with the increasing global shift in media consumption patterns.
According to a private equity firm, Kleiner Perkins Caufield Byers, 24 percent of the US mobile use is accounted by media consumption time, while only 8 percent is spent in advertising. Estimates say this gap is valued to be the equivalent to a $25 billion opportunity.
Facebook hopes to fend off its smaller rivals in this growing market, Twitter and Snapchat. The latter has released a Discover service in January this year, and Twitter launched a revamped Moments service, providing the context for Notify’s debut.
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