Starting with the following days, Facebook’s News Feed update will rank stories based on users’ reading habits, according to the company’s official announcement on Friday afternoon. The representative of the social network explained that the change was necessary to monitor people’s interest even when they do not comment or like particular news in their Facebook page.
Mark Zuckerberg and his team of developers think additional interest should be paid to users’ behavior on the social network. So far, news were posted on the News Feed depending whether customers left a comment or like for the respective subject.
Facebook is now determined to introduce another metric for the online behavior of its users. Starting next week, the News Feed section will rank stories based on users’ reading habits. This means Facebook is monitoring the time that subscribers take to read a certain subject, not just their active responses, such, as likes or comments.
The social networks has taken many other possible aspects into consideration. Some users may be forced to spend longer time with a news article due to Internet problems or computer glitches. Facebook will eliminate this bias by simply comparing data from their News Feed section with the one from other online accounts and pages.
The aforementioned measure prevents Facebook from getting wrong information about users’ behavior. These precautions, as well as, the Facebook News Feed update have been praised by tech savvies as the latter believe the company had to measure passive online behavior, too.
While some Internet users may declare themselves against Facebook’s intention to monitor their online activity, the social network guarantees users that the withdrawn information will not be disclosed to third parties. Even though the information may turn out useful to marketers and advertising companies, Facebook vows to protect their clients’ data.
The new Facebook update for the News Feed section will become active in the following days, the company has informed. Spokespersons have concluded the press release by reassuring users that their Facebook interactions will not be hindered in any way by the upcoming News Feed update.
Image Source: Phys.org