Users might not always enjoy them, but advertisers surely do, so Google adopts new ad methods from Facebook in hopes to get their revenue up, and hopefully compete with the social media network. So far, it seems Facebook has seen to incredible figures due to their ad products.
- Google’s ad revenue totaled $3.5 billion this year
- They’re introducing two new products to increase their numbers
- Customer Match will allow advertisers to upload Gmail addresses of users
- Universal App Campaigns will enable app developers to promote their product
Facebook had an estimated ad revenue worth $6.8 billion, a near double of Google’s $3.5 billion. The tech giant is now looking to expand, and has recently announced two new products that will help them draw in more advertisers. They were sure to mention that this will not impose on their users.
Perhaps that might be hard to believe, but Google has shown itself to be one against the display of useless or overly-annoying ads. It has installed new regulations to see that mobile ads, for example, will stop taking over the screen when smartphone owners make use of Google Search.
Google’s SVP for commerce and ads, Sridhar Ramaswamy, has explained in press releases that the two new products they acquired aim to better improve their ad revenue. And it’s straight out of Facebook’s manual, or something very similar to them.
First, Google will make use of Customer Match, which will allow advertisers to upload users mail addresses from Gmail or even YouTube, but in a “secure and privacy-safe way” that should not panic them about unlawful access. Ramaswamy has promised that ads will be restricted to the most relevant of information, properly applied to individual users.
It will make use of Google’s giant database, through both its e-mail services and Google Search Engine. Advertisers will only target audiences that have shown themselves interested in their products, similar to what Facebook did in 2012 with their Similar Audiences product.
Second, Google introduced the Universal App Campaigns, that will help app developers to manage their products across several Google platforms, such as the Google Play, Google Search, Google Display Network (GND), and YouTube.
This is the company’s way of refining their mobile strategy, by finding a way to help advertisers, increase their revenue, and perhaps, in some part, help users better discover their interests.
It will help developers promote their apps and attract ad buyers due to Google’s extensive data and ability to harness a consumer’s intention where it regards making a purchase. It means more ads for us, but more options for them. We have been assured that it won’t be bothering us though.
Image source: marketingland.com