Ads are popping on our screens every few seconds and they could be really annoying but from now on they could become bearable as Google ads will be demos.
- Game ads will be tried out as demos
- Game developers will have an increase in popularity
- ‘Trial Run Ads’ could take too much of your cellular data
Since mostly all we want to do with popping ads is close them, Google has come up with a solution that will benefit both the company and us, the users. They have recently announced a new feature that called “Trial Run Ads” that will allow users to have access to the games as soon as the ads pop up, without having to download them first.
This is actually something that takes advertising to a whole new level. Instead of just showing a potential buyer your product or service, you can simply let them test it on the spot.
Mobile game-apps are becoming more and more popular as people need something to keep them busy when they get bored. So while you’re browsing the internet for the latest news, you can also start a demo of a new game. You get to play for a minute or so before you have to decide whether you want to download it or not. In this way, even if you decide against downloading, you still get to experience the game and maybe come back to it later. Besides, think about how many games there are you can get a taste of.
Of course, the user is not the only one benefiting from these trials. The game developer also has something to win and that is more popularity, more people playing their game even though for a short period of time and most important, a select number of users that will download the game based on the trial experience.
Of course, as any other new app, the game trials could have both ups and downs. For example, a trial would be helpful because you don’t have to fill up the space on your phone by directly downloading the game. And if it happens that the game is not really what you were expecting you will have to go through the process of uninstalling it. If the game files are large, both processes might take a considerable amount of time.
On the other hand, trying the demos directly from the online pop-up ads could eat up a lot of you cellular data. A solution would be to try and rely more on Wi-Fi.
The feature is currently in beta but if all goes well, we should soon expect it to lure us to try out the games. All in all, the future of advertising looks promising. However, users should always be careful about pop-up ads and make sure they’re connected to Wi-Fi when they start a demo if they want to keep their cellular data for a longer time.
Image source: www.bing.com