Google representatives have made it official: a buy button is imminent and will allow users to directly buy the product they’re interested in from the search pages.
According to Google CBO, Omid Kordestani, who spoke on Wednesday at a technology conference, the buy button’s expected to be introduced shortly.
What the buy button does is simply allow a user to directly click on the product they are searching for in the search page and be directed to a page similar to the check-out pages of major online retailers. Google is therefore eliminating the need for third-party sites to intervene in the process.
Statistics show that the majority of purchases are made offline (90 percent). It’s this issue that Google wanted t address. Kordestani explains that the company intended on reducing friction for users and encourage them to purchase more products online.
In order to make the process even simper for users, location-based searches will offer up products and alternatives closer to home.
Other major players have already introduced similar features. Both Twitter and Facebook have made similar moves, but Google’s decision to add a buy button clearly indicates tech company’s intent of competing with the likes of Amazon.
This seemingly bold move will represent a massive revenue upswing for Google. After all, all algorithm changes are made at the company’s discretion.
Initially, the buy button will be added to mobile searches so that mobile-friendly sites will immediately have an advantage over poorly optimized sites.
“Google believes that smartphones and tablets are the way forward for e-commerce,” Kevin Dallas, Wordplay eCommerce representative said.
But despite the fact that the move clearly favors Google, merchants and retailers shouldn’t become discouraged. Properly optimizing a website can only contribute to an increase in sales for any company or retailer.
In an ever-hastening world, consumers wish to get what they came for and be gone. So swift transactions and safe mobile device purchases are clearly the way of the future.
Image Source: Daze Info