There’s an interesting job on the market. Recent reports have caught Google googling for a SEO expert. The careers website of the search engine giant has posted a job ad for an expert to manage the team of search engine optimizers at the company. But what does this mean?
Should we immediately assume that Google has lost track of how its search algorithms are working? Given the many intricacies and unknown mysteries they contain, who wouldn’t? Yet, Google is probably not having any problems with its own search engine, but rather with those of their rivals – mainly Bing, Yahoo, or DuckDuckGo.
The candidates that Google is looking for need to be able to use techniques and SEO magic to make the websites owned by Google appear more frequently in all of the big search engines.
The ad specifies that those who apply need computer science background, or other practical experience which is equivalent to that. The ad also says that people should be able to keep up with the trends on the SEO business and respond to these accordingly and on demand. The main issue here is that it’s a contradiction, some would argue, as the impression is that Google is the one which indicates what these trends are.
Yet there is a term present in the ad which is very interesting to analyze in the current context. Google says it needs someone to make sure its websites appear in “organic” search results. To bring in “organic” traffic. There is a substrate to this.
Google has been accused by an alliance of internet groups that it is deliberately modifying the search results that appear so as to favor its own shopping services. Which, if proven true, would be completely unethical. The antitrust charges have been presented in the EU by a group including Expedia, Yelp, as well as Foundem, a British company specialized in price comparison. The accusation states that Google is abusing the market power it has gained.
Hiring a SEO Manager would entail that Google has a moral sense to prove that these allegations are not true, and that it is working on boosting its search engine results naturally, or as they put it, “organically.”
This essentially means that Google is entering a game that it itself has created. This comes to further emphasize the issue of “net neutrality”, a term coined by Tim Wu in 2003, which entails that all data on the internet should be treated equally by search engines, providers, as well as governments.
Image source: bgr.in