Last month, the new Lava Pixel V1 was announced to be the first follow-up to the program Android One in India. While it may seem like a bargain, Google is planning to have an Android One relaunch in India, and the new Android One smartphones in that region will cost around or even under $50.
There are rumors that the tech company is committed in making their presence well-known inside India with the help of a redesigned Android One program version. At first, people assumed that they will receive a tide of new Android One mobile phones with better specs such as the Lava Pixel V1, and that may be true still. That being said, Google plans on creating very cheap mobile phones for the region, according to the managing director for Southeast Asia and India, Rajan Anandan.
Anandan claims that the program didn’t initially meet their expectations and cited as part of the issue were supply chain problems. While the company most likely knows a lot more about that than all of us do, everyone knows that the price was a crucial factor as the mobile phones were not priced competitively when compared to similar devices inside the region.
As you might believe, the search engine from Google is what’s behind the whole matter, as the company wants to get people to search so Google can target ads and collect data. The company will also release a new and big initiative in order to provide content tailored towards people that don’t speak English inside the region or who have low-bandwidth mobile phones. The vast majority of the new mobile phones in India have 3G for a good reason. This means that getting rid of LTE and other things will bring the price of the devices down.
Even though we don’t have a confirmed price for the next versions of Android One mobile phones in India, the company wants to hit the sweet spot which Google claims to be around $30 to $50. We are not completely sure if the tech giant will be able to accomplish this, but we could certainly see smartphones between $50 and $100 within the next year or so.
Google doesn’t seem to be very successful inside the area but believes that in about 10 years, as most of the population will go online and have access to networks that are a lot faster, it will be worth investing some more.
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