Google can’t seem to stop appearing in the news, as every day they seem to be announcing a new app, or plan, or partnership. This time, Android users can rejoice after reading about how Google plans to let you stream apps inside ads.
- Google was originally named ‘Backrub’
- 16% of Google searches every day are new
- Every minute, 2 million searches are performed on Google
- The company has been acquiring two companies per month since 2010
- One single search requires more computing power than it took to send Apollo 11 to the moon
Last month, Google announced a feature that would allow you to use apps without actually having them installed on your device. Yesterday, they announced that the feature will be available to all users, allowing them to access and use apps inside their ads, without actually having to download them.
The technology allows a portion of the app to be embedded in the add, thus making it usable without having to spend the time downloading an app in which you might not be interested. Not only that, but developers will be allowed to make even more highly interactive adds in order to capture the users’ attention.
The feature is a perfect match for games, as users will be able to just test the game out in its add in order to decide if it’s actually worth a download. The demo will generally be available for one minute, although each developer will be allowed, of course, to customize their presented app.
Indeed, this will take slightly more effort on the developers’ part, as they will have to write the code to embed the part of the app they would like their users to test out, however it will undoubtedly lead to more app downloads, as the users will know exactly what to expect.
This is a very interesting move by Google, especially since it was announced in December, since their AMP (Accelerated Mobile Pages) project is set to be ready early next year. For those of you unaware of the AMP project, here’s a little catching up: Google promises to make internet browsing for mobile devices a lot faster, by optimizing ads, as well the way pages are browsed.
Since they are already showing more technology related to ads, it’s quite safe to assume that they will be using the app streaming technology in their future projects. How this will happen, however, is left to be discovered early next year.
Image source: Wikimedia