Google TrueView will allow users to find out more about pre-roll products and will also feature a call-to-action button, so that you can basically purchase the product you’re interested in directly from YouTube.
Basically, whenever you want to take a break from real-life consumption, you are invited to enjoy the virtually advertised consumerism era. Those YouTube commercials are here to stay and moreover, are here to persuade you into buying whatever it is that they are selling. And they improve their selling strategies at a very rapid pace.
Marketing nowadays is a world that meets continuous shifts in paradigm, with all tech giants changing and upgrading their functions, to make money from companies that pay giant amounts for ads, thus helping those to grow their business with their in-your-face advertising.
Say goodbye to the times when you could admire or be amused by a large-scale banner on that 30 floor building and say goodbye to those paper-wasting flyers, now your brain is pushed to buy more, directly from the screen of your computer.
The TrueView feature, launched under the Google signature, will offer advertisers entire control over how they want their ads on YouTube to look like. They will be able to segment their public, target their audience, control the images and calls to shopping.
All that has a price can now be advertised and feature a call to action for interested buyers. Google helps advertisers take all relevant decisions on how to show the perfect ads at the perfect time.
The Google partnership with the advertising world doesn’t end here. Marketers will be offered all data on user experience by pinning down the exact moment a video ad persuaded the user to become a customer. Basically, all companies actively advertising on YouTube will have all access to our click history and they will know how to enter our brains exactly at the moment when we become vulnerable, or, as they say, ready-to-buy.
All in all, TrueView For Shopping feature allows advertisers to overlay videos with extensive info on their brand, playlists and detailed videos. YouTube representatives declare that this will most probably reduce the viewers’ need to start a follow up search, provided they will see all the needed info directly from YouTube.
So, YouTube is slowly becoming a fertile ground for advertising rather than for entertainment, which seems to be a secondary priority for the world of internet nowadays. Everything that was once free from advertising is slowly swollen up by money-making machines, to our distress and frustration. Well, marketers all over the world, here’s your chance to grow your profits fast, because you now have technology at your feet and us more enslaved by a row of never-ending commercials.
Image Source: io9