A poll from Piper Jaffray which involved 1,500 respondents tried to solve the mystery behind the iPhone X’s lukewarm sales. The top two reasons should not come as a surprise: the handset is too expensive for some pockets and the previous iPhone models do not need an upgrade.
Analysts noted that the biggest issue Apple Inc is facing is that the previous models are working just fine, and users dismissed the prospect of an upgrade just for the sake of it. Forty-four respondents said they didn’t feel their iPhones required an upgrade.
The second biggest issue is the price tag of Apple’s latest flagship phone, with 31% of respondents saying that the device is “too expensive” for them.
- Around 8% of participants mentioned as reason for not upgrading a larger screen.
- The rest of respondents cited other reasons.
Analysts believe that Apple may have a shot at prompting the iPhone base to upgrade to its incoming models. The tech giant is preparing a cheaper iPhone that includes many of the iPhone X’s technological capabilities and the iPhone with the largest screen to date.
And There’s One More Reason…
One more reason people turned their backs to the iPhone X is that Apple has failed to produce phones that don’t look similar since the iPhone 6 and iPhone 6 Plus. Even though the company has added new technology to each new generation, many potential buyers have placed a high value on the looks.
While the iPhone X has scored high in aesthetics, it was simply too pricey for the largest portion of the iPhone base. The incoming 6.1-inch LCD smartphone is expected to sport new features both internally and externally at an affordable retail price.