Sparkling growth of essential but almost ignored business sectors of Google Inc such as sales of software, mobile devices and digital music is being covered by the company’s slowed growth in its advertising business.
Concerns about the efforts of Google Inc to reform its business to the mobile market has been made even greater as on Thursday, weakened growth in the third quarter for ad volumes has been reported by the company.
Although it is notable that while high pressure was placed for the ads in Google due to its adapting to the mobile landscape, it has become a trigger for a lucrative business opportunity for the company.
In fact, sales of apps, digital music and hardware is being pointed out as having the biggest potential to be a growth driver in the future quarter by both investors and analysts.
A remarkable business component, which is among those not based on the long tradition of advertising activities by Google Inc is Google PlayStore as it sells movies, music, games and apps and is part of its factually named but rapidly developing “other” segment.
This segment has been such a shining gem in company’s business growth as it progressed to 50 percent to $1.84 billion and took up 11 percent of the revenue in the third quarter.