A bit of trouble might be just ahead for the actress, as Jessica Alba’s Honest sunscreen got burnt recently by reviews and customer complaints. Promoted as eco-friendly, non-toxic, unscented and naturally-derived, the product has seen severe backlash online.
Widely-known as being promoted by Hollywood celebrity, Jessica Alba, the Honest company has had some fires to put out recently. Many consumers of their SPF 30 sunscreen lotion have reported complains, given bad reviews and even posted pictures of themselves on Twitter criticizing their product.
Claimed to be the “best broad spectrum protection for your family”, the sunscreen has reportedly failed to protect both adult consumers and children, with a few of them providing proof online. They posted pictures of themselves being burnt and detailing how they used the product, allegedly the one promoted by the actress.
The Honest sunscreen has not received stellar comments on Amazon either, with 57% of the 135 reviewers rating it at just one star, and only 24% awarding it the full five stars. The written down comments, however, were more vicious than the simple star rating, with some calling it the “worst sunscreen ever” in no uncertain terms.
The online backlash has been the catalyst of the investigation in spite of the company’s public statements that their product is, in fact, safe and providing the promised services if the lotion is properly applied. However, Honest also civilly mentioned that it’s taking all their client feedbacks seriously and will further investigate into the matter.
The product has been FDA approved since its release and has been reportedly tested by a third-party with excellent results. The company stated that the negative reviews did not properly reflect reality, and instead they were only 0.5% of the units sold on their official website.
Regardless, customers claiming grave burns in spite of its use, especially since its greatly targeted toward children, has demanded the attention of a further examination. The NBC5 in Chicago examined the matter and found that the sunscreen’s formula had been altered at some point and lowered the percentage of non-nano zinc oxide.
The standard for all FDA approved products is between 18% to 25% non-nano zinc oxide in the list of active ingredients. While the Honest sunscreen has reported 20% at one point, it has lowered to 9.3% through time. The discovery has also led to another statement of the company, mentioning that they used other ingredients to make up for the difference.
It’s still uncertain if the bad reviews are false or are indeed only a small percentage of an otherwise successful lotion. The Honest company, co-founded by Jessica Alba, has been reported as being worth $1 billion for providing non-toxic and eco-friendly products, and may now be in some trouble due to online backlash. There is such a thing as bad press.
Image source: thecanadianprincipessa.blogspot.com