Kodak has risen once again like the proverbial Phoenix from the ashes and is going to take another shot at business and will create a smartphone based on the Android technology and its very own Kodak photo technology.
Kodak claims that the smartphone it will create will have what it calls “best-in-class image management software and features” and will appeal immensely to customers who are looking for a “high-end experience.”
Kodak is also believed to be developing a new tablet and a connected camera. All the three devices will hit the shelves by the second half of 2015. The hardware aspect will be taken care of by British firm Bullit.
Oliver Schulte, CEO Bullitt Mobile said, “Kodak is one of the world’s most recognizable brands. It is trusted by consumers as a marquee of quality and innovation. We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”
Besides the camera experience, Kodak has not talked much about the software or the hardware though it did say that it will have “great design and UI” for customers.
It is not clear if Kodak will primarily focus on the camera aspect of the smartphone much akin to the Samsung Galaxy Zoom, or whether Kodak will offer an all-round package to compete with flagship devices.
Choosing Bullit for hardware and manufacturing means that the supply will be limited as the British firm does not have the capacity like Foxconn and Pegatron. It will be smart thinking on the part of Kodak to focus more on the camera aspect because its name means a lot in the world of photography but does not carry much weight in the smartphone sector.