Apple has been getting more and more thirsty for profits – not that they weren’t before – since their sales dropped 25% since last summer. In a move that might actually end up being of service to some people, depending on the company’s final product, LearnSprout was bought by Apple to compete with Chromebooks.
- LearnSprout was an educational platform with a very user-friendly interface
- Apple officials refused to comment on the purchase of the educational software
- Speculations claim that the company wants to make LearnSprout 100% iPad compatible
- The software company raised $4.7 million via crowd funding from different investors
- Despite dropping sales, Apple keeps buying out various companies
LearnSprout was launched in San Francisco three years ago, as a product of a crowd funding campaign. The company received around $4.7 million, including from companies such as Samsung and Formation 8.
After the company was bought by Apple last summer, all the money was returned to the investors.
Now, the software is only available for Apple devices, but it will most likely be taken down soon, as the company will start fiddling with the code, making it 100% iPad compatible.
Apple officially confirmed buying the company, saying that they occasionally do that – buy smaller companies that develop technology or software, but they refused to say anything further.
Of course, people that are even slightly knowledgeable in the subject can easily spot the reason behind the acquisition.
Since Google’s Chromebooks recently had a 50% increase in sales and was praised worldwide as a very useful educational companion, Apple wants a part of the market.
With their sales dropping 50% since 2012, with 25% since this summer, Apple has been attempting all sorts of ventures in order to get their mojo back, but nothing really seems to be working.
Sure, they’re still getting huge numbers of sales, but they’re not nearly enough compared to 2012 estimates.
As for the reception regarding the purchase of the LearnSprout software, reactions are quite mixed.
On one hand, Apple taking care of the software implementation and specific hardware would ensure a far superior experience than the one people got so far.
On the other hand however, iOS could be pretty challenging to figure out for aging teachers, not to mention that every person who would want to use it would have to own an iPad, which might be a little out of a teacher’s budget, especially if they are to use it just in the classroom.
Image source: Pixabay