As most IT companies struggle (or not, depending on how big they are) to come up with new and more user-friendly technologies, it has become quite a trend to revitalize one’s products for the younger generations. So, in order to keep up with the trend, LinkedIn revitalizes its iOS and Android app.
- LinkedIn users spend 25% of their LinkedIn time on the app
- The company was started in 2003, even though it went public in 2011
- The company’s officials’ goal is to have 3 billion registered users
- 4 percent of your data stored on LinkedIn is shared
- Two new users join LinkedIn every second
Having a huge amount of users, with over 330 million members, an amount that grows every second, the sharp minds behind LinkedIn decided to go a bit more… commercial. The company redesigned the very popular app on Tuesday, giving it a very Facebook feel.
Even though the app’s new design was first showed in October, it only just now became available for public use. In the meanwhile, the people behind LinkedIn have been focusing on their other apps, Pulse and Connected.
It was decided to redesign the app after social media fashion, in favor of the previous model, focused on showing your connections. The new app employs a News Feed very similar to that of Facebook, giving the users the ability to like what they are interested in, and then receive updates on their feed.
The app will also include a better messaging option, as well as improved searching speed, officials at LinkedIn claiming a 300% increase in the aforementioned search speed.
There is also a Network section, allowing users to see their connections, as well as information about them and what they are up to. This is very similar to what the Connected app provides, so it is entirely possible that the app was redesigned in order to eliminate the need for 3 different apps, although if the other two will retire or will remain still in function has not yet been confirmed.
This was a smart move coming from the company, since the new social media look and functions offered by the redesigned app will most certainly entice more users to sign up, as well as older users who weren’t fond of the simplistic app to return.
The company provides services similar to Facebook, only for your résumé, and helps hundreds of millions around the world acquire jobs.
Image source: Wikimedia