The smartphone industry has arguably the biggest potential on the market right now. With over one billion smartphones around the world, it’s no wonder that everybody wants a piece of the action. So, the tech firm brings Microsoft Apps to the Google Play Store.
- The company was funded in New Mexico in 1975
- Windows first put their OS onto mobile devices as early as 2000
- Microsoft owns over 10,000 patents
- Bill Gates is worth over $60 billion
In their efforts to bring all of its services to the rival operating systems, Microsoft has just employed a strategy that had a number of people scratch their heads in confusion.
The tech giant just launched a new app, calls Microsoft Apps, which is basically just a list of Microsoft apps. And they just made it available on the Android app store.
What the company did was to more or less create an app that is a list of their apps inside their competitor’s list of apps. Kind of confusing, right?
The thing about the situation is that, of course, it was thought out before the idea was actually implemented.
Sure, it might seem like a list of apps inside a list of apps that also contains the apps on the first list is kind of pointless, but when you take into account the fact that there are hundreds of thousands of apps on the Play Store, and that Microsoft doesn’t really have that many apps, you realize it’s quite convenient for long-time Microsoft supporters.
What the app does is basically give you easier access to download any of Microsoft’s apps.
The app could be more useful to developers and companies who want don’t want their employees to have to go through Google Play, instead having them download the necessary apps through a third party.
Although, of course, you still have to use Google Play to get access to Microsoft Apps in the first place.
The app does indeed seem to offer very limited practical applications, but we’ll just have to wait and see if Microsoft plans to do something more with their new software.
The most interesting thing about the situation, though, is the fact that Microsoft seems to have fully embraced its competitors, and is now looking for ways to adapt their services to the aforementioned competitors’ platforms.
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