An overdue update on Instagram’s webpage design will improve the user’s experience with bigger pictures and a smoother interface.
The new desktop design will soon be available on mobile as well, and reports claim it will clean up the page by focusing on what’s important for this photo-sharing platform: bigger pictures, an improvement from the way they are presented now.
According to The Verge, Instagram’s desktop website will replace the five small images on a row with three larger ones, highlighting the importance of offering the user what it wants from a profile: to be able to see the photos as easy as possible.
You know that collage that was displayed on top of the bio? Instagram got rid of it, too. Or better said, it moved it at the top of your desktop profile, along with changes in how picture borders and edges are displayed. Report also said circular profile pictures are staying.
Basically, the new design of Instagram on the desktop version has come to look an awful like its offering on the mobile app. Seeing that a lot of users prefer the style used for the mobile version, Instagram decided to make the web’s profile pictures, posts, followers and following look just like those on mobile.
The rolling of the new layout will appear on hashtag pages, too, and you should expect to receive the update of the similar design on both your desktop feed and mobile profiles as well.
The Verge report said that Instagram hopes to attract more users by making the design of the desktop website simpler and clearer. It might not sound like a big change, but a more attractive webpage has the potential of encouraging more visitors to migrate toward using the popular app.
Other reports in Instagram-related news have announced an update in the ads policy, as the company is on its way of making them more available to all kinds of businesses, not just major brands.
At the beginning of June, Instagram announced it will enable advertisers to target their potential customers more directly by providing zip codes and user interests – just like the tool that allows brands to zero in on their consumers on Facebook.
It is really important for Instagram to broaden their ad platform, as more than 200 million users are active around the world on the photo-sharing network on a daily basis. Facebook purchased Instagram in 2012, and since 2013 it has allowed advertising on its platform.
Image Source: Instagram