Great news for major visual media companies today, as after announcing it in July, and hyping it ever since, Nokia announces pre-orders for $60.000 Ozo camera.
- The camera will cost $60.000
- The company is in talks with every major movie production studio
- The product is meant to be a game changer in the VR industry
Nokia announced the camera this July, and at a press conference this Monday a spokesman announced that they will be taking preorders starting in the first quarter of 2016. The conference on Monday also provided the public with information regarding the more than just steep price of 60.000 dollars.
The camera, able to shoot in 3D and at 360 degrees around it, is provided with 8 image sensors, as well as 8 audio sensors, allowing for its key feature. Due to this fact, live footage and streams can be provided in real time, from multiple angles, without any stitching being necessary prior to or during the broadcast.
Being more that slightly expensive, the Ozo device will be initially marketed towards major companies, and following its initial foreseeable success, will be adapted for personal use. However, Nokia also stated that they will be providing the camera to other parties interested in renting out the device to those who can’t afford the steep price.
The company will, over the years, come up with more and more models of the device, and even more software, planning on providing an excellent supply and demand strategy, adaptable to their market needs.
During this Monday’s conference, the spokesman stated that they are planning on releasing periodic software updates for the Ozo model, with fewer and less periodic hardware upgrades. The spokesman also stated that the company will not be engaging in any content distribution, meaning that they will let those specialized in producing content handle that area, while they will solely focus on their product.
Another important point is that Nokia will start working on a different, more accessible to the general public version of the device, and that they will do this as soon as the shipping for the current model begins.
Hoping for Ozo to become the leading model in the 3D, 360 degree camera market, Nokia faces quite a lot of serious competition. With Go-Pro, Jaunt, Lytro, and Vrse all having their own similar models, Nokia will have to step up their game in order to make it in the crowded market. However, they seem quite confident in their product.
Image source: www.wikimedia.org