Everybody listens to what Oprah Winfrey says. Once the American influencer starts a project or collaboration with a company, that assets will turn into gold. Her latest venture finds her side by side with Kraft Heinz. Together they created a new line of healthy comfort food which is marketed under her brand ‘O, That’s Good!’ The products will appear in stores this week.
Oprah’s Line of Healthy Comfort Food Starts with the Traditional Recipe yet Ends with a Healthy Twist
The new line of delicious food is starting with four refrigerated soups and four side dishes in the same refrigerated state. All of these dishes may sound like the traditional deal in matters of nutrition. However, each of them is hiding a healthy twist. For instance, the Original Mashed Potatoes and Garlic Mashed Potatoes will come with mashed cauliflower that replaces some of the potatoes. This healthy vegetable adds an input of vitamins, fiber, potassium, protein, and has fewer calories than potatoes.
‘O, That’s Good!’ is the first project of Mealtime Stories, LLC which is the joint venture between Oprah Winfrey and Kraft Heinz. They worked closely with a team of chefs to create a line of healthy comfort food that uses real ingredients only. There are no additives, artificial flavors or food dyes.
Oprah Winfrey Accepted Kraft Heinz’s Collaboration Because She Believes in This Project
Oprah Winfrey confessed that she is aware of the popularity she enjoys in the entire world. On the other hand, she is not willing to start working on something if she doesn’t believe in it. Therefore, Kraft Heinz convinced her to join them by proposing her something she trusts which is healthy food.
“I have always just wanted to stay in my lane and to do what was organic for me, authentic and natural.”
Another feature that she found fulfilling is that these healthy products are targeted to communities that don’t afford to eat by the rules of good nutrition. As a consequence, supermarkets will promote the new line at a retail price of $4.99 for soups, and $4.49 for each side dish.
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