Nostalgia may be the biggest motive to purchase the company’s upcoming product, as Polaroid Snap introduces ink-free, instant pictures that are a reminiscent of the good ol’ instant photography so popular back in the day.
Polaroid is making sure their presence is still felt by announcing their new digital camera that will provide users with instant, physical samples of their pictures, without using ink. What it does use though, are ZINK’s Zero Ink special printing paper, which contains the colors cyan, yellow and magenta crystals under the polymer coating.
Once a picture is snapped and set to print, the colorful image will activate the crystal-made paper, and result in a beautifully tinted picture. That is, of course, if full color will be your choice.
The Polaroid Snap digital camera also comes with black and white mode for the artistic soul in you or for simple dramatic effect, or the vintage mode, which will feature the old border we have come to know from printed out Polaroid pictures.
The photos will come out in 2×3 inches format (otherwise called wallet-size), which could be quite enough for quick prints. However, the digital camera will not leave you disappointed if you wish to up the scale. The Polaroid Snap also features a 32 GB memory card, which will allow you to store a good number of 10 megapixel (MP) photos for printing on more able devices.
The camera will come at the relatively low price $99, which is a drastic cut from other similarly performing digital cameras that range between $180 and $300, but it does put to question if it will be worth it, considering the price tag of the Zero Ink printing paper.
A batch of 50 2×3 inches Zero Ink units can be ordered on Amazon at $24.99, so it may depend how often you will choose to print out your photos, but the Polaroid Snap might certainly lose most of its charm if you don’t.
It also has the familiar functions of “photo boot”, meaning 6 pictures in 10 seconds, and the selfie-time. The biggest catch? It does not come with an internet connection or any sort of WiFi enabled capabilities. Instead, the Polaroid Snap will transfer photos through the old fashioned cord that will certainly help it maintain some of its vintage feel.
The question now is if it will be worth it to have a disconnected offline device in a world where everything is connected.
The nostalgia might play a huge role, but the most popular outlets, such as Instagram or Facebook, require an internet connection, so it’s open to discussion if potential customers will be ready to take a step back into the snap-transfer-and-post cycle, instead of today’s instant snap-and-share.
Image source: engadget.com