After seeing success in the United States, Starbuck’s Mobile Order & Pay has flown over to London and expanded its services across the ocean.
- England is the first country where the app has launched outside of the United States
- It’s now available in over 150 stores in London
- It has been reported to cut down wasted time of 10-15 minutes per day
- The app is only available on iOS devices, for now
For Starbucks fans outside of the United States, it has been a bit of a wait. The Mobile Order & Pay app was launched late last year for certain cities in North America, and has gradually increased the number of stores in sync with the app. It was only recently that major cities such as New York or San Francisco were added.
Now, the app serves in 7,400 stores across the United States and has been met with surprisingly positive feedback.
The essence of the Mobile Order & Pay is simple. Customers will be able to browse through the normal Starbucks menu of the nearest store, customize their drink or order their snack, and pay without even setting foot inside.
It will then sync with the device’s location and offer an estimation on how fast they can pick up the order. It will also inform the user how quick they can get there, whether walking or driving.
It has been reported that the wait would be between 3 to 5 minutes, so it will save quite some time. This will also excuse customers from standing in long lines to get to the counter. Their orders will be called out and placed separately, so those with the app can go around the queue, pick up their order and leave. It’s quick, simple, and efficient.
According to the company, this will save the average users between 10 to 15 minutes of wait. For anyone who has ever been in a near endless line at Starbucks, they will understand that it might save even more time than that. The app will allow users to avoid the long wait behind undecided customers or massive orders often made for an entire office worth of people.
It will separate clients into two groups, and has reportedly cut down on waiting time for them, and helped the coffeemaker’s sales. According to Starbucks in the United States, the Mobile Order & Pay service is now 20% of their total sales, even though the app is relatively fresh.
Customers and interested parties in London will now have the same benefits. They will require a Starbucks account card to pay, and it’s all a breeze after that. The service is currently available only for iOS devices, but it’s expected to expand if it will meet the same success it did in the U.S.
The Starbucks Mobile Order & Pay will work with 152 stores in London, starting today, October 1st, 2015.
Image source: fortune.com