The popular dating app is raising awareness for an entirely different kind of match, as Tinder is now encouraging you to donate organs.
- NHS has partnered with Tinder for ‘The Wait’ campaign
- The project aims to raise awareness about the issue of organ donations
- There are currently 7,000 people in wait for an organ
- In the last decade, 6,000 people have died waiting for a match
The National Health Service (NHS) is appealing to one of today’s most useful tools for promoting or raising awareness: social media. Dating apps have seen a particular spike in recent years. Tinder has definitely been crowned as the most popular, even though it received rather vicious criticism for encouraging sex with strangers, shallow behavior, and even a rise in STD rates.
In spite of critics though, Tinder is still a flourishing app for casual daters. With a simple swipe left or right, people can match up and start conversing with each other. Now, however, in a partnership with the NHS, three profiles around the United Kingdom will be featuring a different sort of result. It will not have much of a chance of becoming an actual date, but simply a way to spread awareness about organ donations.
The profiles of Made in Chelsea’s Jamie Lang, Olympic gold medalist Jade Jones, and Emmerdale’s Gemma Oaten, will float around the service with just one purpose in mind. Upon matching with either one of the three, users will receive the message “If only it was that easy for those in need of a life saving organ to find a match.”. Not precisely the most engaging sort of message for those looking for a date, but with a significant meaning behind it.
According to the NHS, there are 7,000 people on the wait list for organs. In the past 10 years, over 6,000 patients have died waiting for a match. That is why they’re launching their new ‘The Wait’ campaign that will include the three aforementioned profiles. They will be around Tinder for the next two weeks.
The NHS aims to educate the population between the ages of 18 to 35 years old about the problems patients face due to the lack of organs. They encourage prospective donators to become potential life-savers by partnering up with Tinder. According to Sally Johnson from the NHS, a third of the U.K. population have registered their intention of donating.
However, there are millions more who support it, but have not taken the final step themselves to become registered donors. The campaign’s main goal is to offer another nudge for them to make their decision official, and hopefully save someone’s life. This way, they will throw a spotlight on the importance, including the very easy and quick way of registering.
According to Johnson, it only takes a couple of minutes, the equal to giving a few swipes on Tinder.
Image source: yahoo.com