Twitter Inc is on a constant journey to expand and update its services in order to make life easies and more fun on the micro-blogging platform. The company’s latest adventure involves stepping into the ever competitive e-commerce market in an attempt to draw in more users and help them out with their shopping.
The social media platform plans on keeping users active by offering a better, quicker and easier way for people to discover products and places to shop with the aid of the website.
This is not an entirely new endeavor for Twitter as a buy button has been available for a while, and many small business owners and hobbyists are known to promoto their products of the micro-blogging platform. But now, Twitter has also launched a feature called “Product and Place Pages and Collections”.
What the service does is show and organize multiple tweets, images and videos that are relevant to a product or a brand, placing them right next to more traditional product information such as a product’s description, price, as well as options for buying, booking or visiting the website of the desired item. It’s all meant to give potential buyers a sense of what the product really is and how well it truly works.
A user’s timeline receives pages as well as collections of pages with relevant information created by brands and people with influence. But users can also create and even share collections of their own, where they can include a review, an opinion or an experience that they had with the product.
Retailers have the option of choosing if they want customers to buy their products right off of Twitter, or if they’d like them to visit the website first and purchase the item from there. They can also pay Twitter to promote their products and make more users aware of them.
Product and Place Pages and Collections is currently being beta-tested by a select number of partners including Nike, Demi Lovato, PEOPLE & Joyus, Target, Beats, The Infatuation NYC, TechChurch, YouTube’s Michelle Phan, HBO’s Game of Thrones, Reese Witherspoon, The Ellen Show, Disney, DJ Steve Aoki, and others.
This only one of the projects Twitter Inc has made public since CEO Dick Costolo announced that he will be stepping down from his position at the end of this month. His departure caused quite a stir among investors, however he is set to be replaced by Jack Dorsey.
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