The Consumer Electronics Show isn’t a place where you’d expect to see L’Oréal, but they were there nonetheless. Taking their first step into wearable technology, this is the UV measuring temporary tattoo from L’Oréal.
- The patch can be worn for 5 days, then disposed of in the trash, as it is also environmentally safe
- It will be available for both Android and iOS
- Initially, the patch will be given away for free with products from L’Oréal brand La Roche-Posay
- It’s the first in a line of 10 planned wearable devices
- The wearable product is made in collaboration with Irish product engineering company PCH
Thankfully, the company’s first wearable piece of technology will not also be a bracelet, of which the market has become oversaturated, but it will instead be a sort of temporary tattoo.
At least that’s what the global vice president of L’Oréal’s Technology Incubator Guive Balooch says, as the device looks more like a fancy Band-Aid than a tattoo.
Taking the form of a blue pixelated heart, My UV Patch, as the device will be called is going to come out close to the end of the year. Why the company chose to launch the UV measuring product during winter has not yet been addressed.
Basically, the device is a one inch in diameter, 15 microns thick stretchable sensor, which contains a multitude of flexible electronics and is to be worn directly on the skin, wherever you may like.
By scanning the sensor with an app for your smart phone, you will be able to find out how much UV radiation you’re getting, and how much longer you can afford to stay in the sun without fear of harm.
You will be able to wear the patch in the shower, of course, since it’s designed to be mostly a beach product, and you will have to throw it away about 5 days after first putting it on.
The fact that the patch will, at least at first, be given away with products from the L’Oréal brand La Roche-Posay is a smart move from the company, as it would encourage product sales.
Because of the very “cutesy” design of the patch, a wide range of customers might not really be interested in wearing it. When someone addressed the issue, Guive Balooch said that multiple designs will most likely be available.
The product will the first in L’Oréal’s wearable technology line, which was said to have 10 products in store for us, with this one being launched some time at the end of 2016.
Image source: YouTube