The audience polling tool Bing Pulse today gets a veritable push today with Microsoft expanding it. According to the GM, corporate strategy, Josh Gottheimer, the audience polling tool will be departing from its role as a one-off partnerships to self-service. In other words Bing Pulse is now available for anyone who can use it at their events and meetings.
There is no dearth of polling and visualizing products out there, Bing Pulse is the latest version of the research tools in which the audience is asked to state how they are feeling. Rather than just a vote, it is a tool which tracks how people are feeling during the course of an event.
Fox News uses it to gauge the audience response during the state of the union. Similarly, the Clinton Global Initiative utilized the tool to determine how attendees felt during the course of two sessions that were part of its conference over the summer.
According to Gottheimer people can use the tool at individual meeting to do something similar. Just ask the attendees to assess a URL on their phone, tablet, or desktop/laptop computer, and then they continually update you on how the meeting is going. One can also send specific queries like how is Mr.A doing in his presentation. One can track that information personally or even project it on a giant screen.
Josh also denied that Bing Pulse will distract people from the proceeds of the meeting. On the contrary people are more attentive to the happenings in the meeting since they are continuously bombarded with related questions and polling makes them, proactive and listening to what people are talking about.
Bing Pulse is still in its infancy and beta testing stage. It will be available free till January 31, 2015. Josh added that the tool will be remaining free for use except certain enhanced usage or features for which people will have to pay fees.