Dish Network subscribers have been deserting and now it is trying something different to stop this slide. Dish Network is launching Sling TV which a much economical Over-the-Top (OTT) Internet TV service. The Sling TV comes at $20 a month service, and will be available via internet connected devices like Amazon Fire TV, Roku and Google Nexus Player for TVs, tablets, computers and smartphones.
Internet TV is here in a big way. But it started earlier with Sony kicking off its launch of PlayStation Vue. However the latter is available in beta form but Dish is different, a completely new TV experience. In a recent media occasion, CEO Joe Clayton said that his company is aiming for the 18-35 demographic.
“I believe it’s the launch of a whole new industry,” Clayton said.
Roger Lynch, earlier Dish executive has been made CEO of Sling TV and he stated that the service is expected to start later this month and Dish is already roping in more media partners who will be named shortly.
The television industry is experiencing a revolution and more and more players are jumping into the fray. Sling TV will be closely watched by the media industry. Sling TV has already made a coup de tat and roped in ESPN since sports has always been a key element in attracting consumers who are not very amenable to leaving pay TV packages.
Dish said that it lost about 12,000 pay-TV subscribers in the third quarter. It retains about 14 million subscribers in its kitty making it the second-largest U.S. satellite TV Company.