New reports have it that Apple Pay is very popular among Apple Watch wearers, in spite of the alleged downfall in sales for the company’s luxury wrist gadget. Wristly gathered up data from the “Inner Circle” of 1,000 Apple Watch users in the United States and United Kingdom, where the Apple Play service is exclusively available.
The statistics have shown perhaps unexpected results, but a number up to 80% claimed to have used the Apple Pay service at least once in their life. Unsurprisingly, most of the Apple Watch owners state that their first experience with the app has been tested through the iPhone, but a number of 19% have waited until the wrist gadget was released to give it a try.
The stats are growing even better in lieu of the new next-generation Apple smart watch that will be hitting the markets this fall. In fact, 51% of users are passively recommending Apple Pay by calling the entire process as being “magical”, as with one press of a button, the app can send money to friends, family or purchase products from retailers who are open to the service.
It could definitely be a handy feature, that might become far more popular for the Apple Watch than the iPhone. It’s quick, easy, and convenient, at least according to 42% of users. The study reports that 78% actively use the combination of smart phone and app to weekly pay for their purchases, and 15% actually claim to use Apple Pay at least once per day.
In fact, retailers could highly benefit from the study, considering a majority of 62% actively seek out stores that accept payment via the app, and a whopping 86% are keeping an eye out for Apple Pay branding materials. It could mean that both the service is becoming more popular and that more brands would soon adopt it.
It seems that for some shoppers, Apple Pay could make the difference from gaining a customer or losing a potential buyer. CEO and co-founder of Wristly, Bernard Desarnauts, has expressed his enthusiast at the fact that such a high majority, of 80%, have claimed to using the app in such a short time of its release.
Out of the rest 20% who have not used Apple Pay, 15% have explained that they prefer other, more conventional methods of paying, while 5% do not see a benefit to the service or have reported worries about its security.
All of which could easily be understandable, though it still remains that Apple Pay is highly popular among Apple Watch users, so all that is left is to see if the tradition will continue or further bloom with the new release.
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