The Facebook oracle predicts that in the near future we won’t need google, bing or other search engines to help us find the content we are looking for. Software engineers from Facebook are developing an app that allows users to find content links through a search bar near the Facebook status update box.
With the simple typing of a keyword, facebook users of the world will be united in a brand new search engine and save time from opening new tabs, browsers or paths to find external links.
For Facebook this translates into a giant step towards users retention. It also tells the story of making everything as convenient as possible. It will be much easier to have a search bar directly in Facebook rather than go looking on Google, Yahoo or Bing for whatever it is you are looking for.
When users search by keyword, they are given a list of sites where they can choose what is worth sharing. With this app, Facebook is trying to ease browsing on mobile, where the space of interaction is limited to a pretty small screen that doesn’t allow multiple tab browsing.
At the same time, Facebook experts are working to index over one trillion posts to feed the search engine by looking through user’s feeds and highlight news of the day in their search bar. Based on the number of articles shared by groups of users, Facebook prioritizes its search engine optimization.
The Facebook way of managing search represents a new manner to manipulate user’s data in order to show most relevant results. Google and Facebook have different access to data about what articles are being shared, liked or commented on. The social media path provides a more insightful perspective on the matter. This is said to be the Facebook’s search engine’s selling point over Google, that operates with different and more distant algorithms when it comes to relevance.
Everything is a question of traffic. By posting and sharing content on facebook, users become aware, react and thus motivate publishers to keep being active and buy ads.
This new app could deliver a more in-depth and controlled way of creating, sharing and generating awareness among world wide web users. Content sharing becomes easier with a Facebook search box the more so Facebook can easily manage what kind of content to highlight, as it gets constant feeds from users.
From a marketing standpoint, this could represent a new way of understanding SEO. Algorithms will most probably include all the gimmicks of facebook – like, share, comment, in order to rank content and prioritize it accordingly. Social media marketing will continue to be the key in defining people’s preferences.
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