French Fries, brownies and other high calorie foods – all taste great, is laden with bad cholesterol but are big money spinners for chain restaurants. When calorie counts on restaurant menus daunt people from ordering brownies, French fries, and similar high calorie delicacies, FDA estimates that it will cost the industry up to $5.27 billion as lost pleasure over 20 years.
The Lost: Pleasure analysis which has been criticized by economists and health groups requires chain restaurants, grocery store chains selling prepared food, large vending machine operators, movie theaters and amusement parks to display calorie counts as per latest regulation which has been published by U.S. Food and Drug Administration last month.
However Public health advocates contend that inclusion of the analysis will be surely challenged by the industry since it reduces the gap between government’s projections of a regulation’s benefits and costs. According to Amit Narang, an attorney at Public Citizen, the lost pleasure calculations will give companies or trade groups a reason to challenge the menu rules in the court.
Peter Larkin, chief executive of the National Grocers Association, feels that the new regulation is large and costly.
On the other hand the FDA feels that the analysis balances the advantages to consumers when calorie information leads them to eat healthier. The new rule takes effect in a year.
FDA spokeswoman Jennifer Corbett Dooren said, “It increases the quality and objectivity of the analysis of estimated benefits.”
FDA does not feel that its use will weaken the menu regulation. The accrued benefits far outweigh the industry costs and any lost pleasure combines. FDA estimates that the menu rule will bring net benefits of about 10 cents per person per day.