The former retail chief from Apple, Ron Johnson, is breaking the markets with a new e-commerce invention called Enjoy. The business is very customer oriented in the sense that it offers personalized delivery experience. Their set of items is composed of high-end devices that sometimes need personal assistance to get them up and running.
Once someone places an order on Enjoy, a carrier along with an Enjoy expert will personally drop the order at the customer’s home. Once the order is set and ready, someone with a decent level of know-how will help get their product functioning at full potential.
The Enjoy delivery visit is offer as a free benefit. With every purchase process carried out on goenjoy.com, the customer also receives a helping hand and assistance with their very purchase.
At the same time, if a customer already owns an item, goenjoy.com can always pay a visit for no less than 99$. For the moment, we can only order from Enjoy and benefit from the free helping hand if we live in New York City or San Francisco Bay Area.
Enjoy is designed to be the first personal commerce platform, one which offers great importance on personal assistance for an extensive set of items.
This is actually a great idea, as no matter how technology evolves in envisioning more user friendly items, sometimes we get stuck and frustrated with things not working smoothly. This is exactly where an Enjoy expert kicks-in, healing the pain points of our technological desires and offering the assistance we all need sometimes.
The list of products ready for sale is limited, in fact, a lot smaller than your average online retailer and of course, the Apple devices are not included yet. The prices are very similar with what Amazon offers and if you think of the benefit of a personal assistant taking the installation burden off your shoulders, Enjoy might really be the next big thing.
The guys are also considering a partnership with AT&T, offering the benefit of assistance in the above mentioned areas. New Yorkers and San Francisco people, you are the lucky ones to take advantage of the new e-commerce experience.
Although Ron Johnson didn’t do wonders after leaving Apple and making the shift to JC Penny, he’s learned from past mistakes and offers a fresh and cool vision over the online retail market.
However, opinions in media are not as supportive as we might think, some guys comment on this initiative being dull and useless, as usually technology of today also comes with consistent guiding and personal assistance is unnecessary. Other sites like Best Buy also offer assistance, but for a cost.
Furthermore, people may be reluctant to this kind of initiative, due the fear of privacy invasion.
Well, whether this is accurate or there are only people bragging about a new startup, it’s something only the future can tell. Until the future happens, we have the present to Enjoy, purchase and benefit from all the help we can get.