Remember when we thought that Google Plus – that often-annoying wannabe social platform – was dead? The media was full of RIP articles, saying not a very sorrowful goodbye to Google’s failed response to Facebook. However, the company had kept it online and now hopes to relaunch with a new redesign.
- The thought-to-be-dead Google+ is coming back to Internet users
- Google invested in revamping the failed social network around Communities and Collections
- The advertising machine couldn’t let go of such a great tool for reaching and targeting users
- The new Google+ has faster loading times and a brand new design
Stop the presses, folks. Google Plus is making a comeback according to an official post on Google Blog by Eddie Kessler, Google’s director of streams. He said the new mobile-first experience has been revamped in light of the feedback Google has received, reworking it with the help of Communities and Collections.
Gathering users around shared interests and helping them create virtual scrapbooks of media content is what the new Google Plus is all about. In spite of the premature obituaries, Google hopes its continued investment in the platform will be more fruitful.
After all, it was somewhat absurd for Google – the advertising machine – to give up the social backbone it had created that allowed the tech giant to target hundreds of millions of individual people on the Internet. However, despite recent shifts in the Google’s structure that made users believe Google Plus is no longer a standalone product, the announcement says otherwise.
But the new Google Plus isn’t just a refinement of the desktop and mobile application people were used to. The whole experience has been redesigned – from the front end to the back end – at least all the parts the public interacts with.
Some drastic changes took place, such as the time it takes for the Web application to load – a characteristic known as “latency.” The former bloated app that weighed 22 MB per page is now being reduced to just 337 KB. In other order, Google made sure users benefit from faster loads with less data consumed.
But reducing loading times and data consumption won’t be enough to capture a greater share of mobile consumers. It all boils down to the redesign, whether people will find it compelling and useful. Visit plus.google.com if you’re interesting in giving the new Google Plus a try.
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