Tech savvies and automobile fans will be glad to hear that Microsoft and Volvo Team Up for Futuristic Cars.
- HoloLens will be used to enhance clients’ experience when buying Volvo cars
- You can change the color of the car using the virtual reality headset
- There are plans for self-driving car to be released in 2017
- Thanks to Microsoft partnership, Volvo might compete with tech giants such as Apple, Tesla or Google
Now, don’t get too excited. They’re not going to build the Batmobile just yet, nor any other autonomous cars, although there might be some discussion about it for the future. However, they did partner up for the HoloLens virtual reality headset. More precisely, customers will be able to find and use these Microsoft headsets in Volvo dealerships, which will help them get a better buying experience.
The virtual reality headset will allow clients to test different features of the cars, features that could not be explored in other ways. For example, if the customer wants to make certain changes to the car, such as the paint, the headset will help him or her see how the car could look with just a few hand movements. Besides design features, clients can experience the forward collision braking system from a sensor’s perspective.
Furthermore, people who already have a HoloLens can buy a Volvo car from a pop-up store if they are located in areas where dealerships are not that easy to find. Moreover, Magnus Brodd, Volvo’s creative department manager, suggests that the device should not interfere in any way with what you do, but simply improves your experience, by allowing you to use the car at its highest capacity.
A future project for autonomous cars is in plan that should be implemented by 2017. The project is called Drive Me and it is expected that Volvo will give 100 clients self-driving cars. They will be allowed to take them for a drive in Gothenburg, Sweden.
By making this bold partnership, Volvo is now one step closer to the future and one step closer to tech giants such as Tesla, Apple or Google. However, due to the fact that people have a lot of confidence in Volvo cars for being much more secure than others, we may be expecting the Volvo-Microsoft partnership to take tech-cars to a whole other level in 2017.
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