More and more institutions and organizations are getting concerned with the actual health state of adult American citizens. Therefore, four of these big time major organizations have decided to start a campaign to warn people that prediabetes affects more than one in three Americans.
- Prediabetes is a condition that is apt to lead to type 2 diabetes
- Four different health organizations joined forces for the PSA campaign
- Just 10% of the 86 million Americans with prediabetes know they have it
- The public service announcement campaign has a humorous tone to it
- 15%-30% of people with prediabetes will get diabetes in 5 years if no lifestyle changes are made
A collaboration between the Ad Council, the American Diabetes Association, the American Medical Association, and the Center for Disease Control and Prevention is responsible for the public service announcement campaign as a way to get more Americans to lead healthier lives.
As concern for the increasing number of diabetes cases in America, the campaign is dedicated to raise awareness, convince people to go and have check-ups, and to hopefully lead healthier lifestyle that put them at a lesser risk of developing type 2 diabetes.
According to Ann Albright, the CDC’s Diabetes Translation Director, 86 million American citizens suffer from prediabetes, and only 10% know it. She continues to claim that prediabetes forgives no one and that it means that more than one in three Americans is potentially affected by the condition.
The condition is defined as a higher than regular level of blood sugar, but just high enough not be associated with type 2 diabetes.
In the series of PSAs, a humorous doctor interacts with a number of patients generally at risk of developing type 2 diabetes and asks them a series of questions to determine whether they have prediabetes or not.
If the patient in the commercial answers yes to more than five of the doctor’s questions, they are at risk of developing diabetes in the next five years unless they go through some lifestyle changes.
The campaign is one of the most harmless and well done series of PSAs in relatively recent history, and for good reason.
The people behind it wanted to make sure that it’s relatable to 40 to 60 year olds, so as to target a huge chunk of the at risk population with the incipient campaign.
And according to CDC sources, it’s already working, as more people are coming in to get their sugar blood sugar levels checked out.
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