Based on the official announcement of interim Jack Dorsey, Twitter sports new video autoplay app, new marketing benefits will be announced, as well in the future. The company is now going through various changes as the former CEO Dick Costolo unexpectedly announced his departure forcing the boarding committee of the social network to find a replacement for him.
Twitter is following in the footsteps of other social networks and is, for that matter, adopting new strategies to allure marketing companies. Last week, the company informed its users that they will no longer have to limit their messages to 140 characters.
Starting in the following period, users will be able to post messages of up to 10,000 characters, according to a previous declaration released by Jack Dorsey, the temporary CEO of Twitter. On Tuesday, however, the company told the press that a new change has been enacted on the online platform.
More specifically, the social network is now sporting a new video autoplay app, which automatically starts playing videos when users get on their home pages. The supported video files are GIFs, Vines and Native videos, Twitterverse spokespersons have concluded in the blog post.
The company has further explained that the video autoplay app was purposefully designed not to cause any inconvenience to users. The videos will automatically start playing the moment they enter the social network, but the sound will be muted, so people won’t be annoyed or hindered by the short films.
As expected, the announcement did not spark too much interest among users. On the contrary, the majority of them regarded the introduction of the new autoplay feature with reluctance. In their opinion, the small improvement that the company is now making targets mainly marketing companies and not the lay users.
Twitter has, indeed, used its official blog to explain marketers why the new option is useful for them. They think the automatic streaming option of the video will determine many more firms to take to their social network to promote and publicize products.
The recent update that Twitter has rolled out is nothing new among social networks. A similar change was enacted by Facebook last year in an attempt to convince companies that it is worth advertising on their channel.
Twitter, on the other hand, is determined to take things to the next level. They have made additional offers for marketers reassuring them that they will only pay when users take at least 3 seconds to watch 100 percent of the video.
Image Source: Gmanews.tv