Live-streaming is still an open battle among social media, and Twitter’s Periscope soars to 10 million users, which should be good news for the company who has been deemed as undergoing a slight decline. The app is doing much better than expected, seeing an uplift in numbers of users, but that’s not their most impressive feature.
According to a Twitter’s spokesman, Daily Active Users (DAU) or Monthly Active Users (MAU) are not the two statistics they care most about, due to the “limitations” in accuracy of those numbers. That is not their main aim as it does not properly motivate the team of developers to create a product that the population will enjoy. Perhaps more rigorous marketing in that area will lead to more users, but the point would be lost.
However, Time Watched is where Persicope’s interest is at, choosing to focus more on their active users rather than the number of registered accounts, which sounds quite reasonable for a live-streaming app. Encouraging people to participate is far more in their attention than encouraging more to join and likely leave their accounts idle.
Within its 10 million users, Persicope is now reporting up to 40 years worth of videos watched every day, which is highly successful for an app that has not been on the market for too long. It’s a major lead from all other rivaling apps that tackled the live-streaming option for multiple social media platforms. YouTube has made it available and Facebook’s is now on the rise as well.
The company emphasized on their desire to properly encourage broadcasters, because that is where the true quality is measured. More viewers and more hours encourage more users to eventually join up, and Persicope seems to passionately pursue the ’cause’ part in the ’cause and effect’ pair. It could potentially lead them even further away from their competition, though it’s uncertain in which direction.
The app’s developers have stated to be focusing on the feature’s security and reducing the number of unwanted spam received, which is basically the understated plague of many social media networks. They will also be developing a fast-forwarding button for replays, which will allow users to skip over certain parts while still engaged in the video.
Furthermore, Persicope will also be working on introducing a landscape mode when viewing on their phone, which is possibly one of the most demanded features. It is the cause of many becoming irritated due to the limitation of screen space when streaming live in an unmoving, strict and constraining portrait mode.
The company has stated in no uncertain terms that it’s the broadcasters and users who are their highest priority, so their wishes might just granted soon enough.
Image source: sdasia.co